Kaitlyn McFarlain's profile

Bill Cipher Political Campaign and Logo

A project as my Design I final where we were instructed to create a political campaign and logo for a fictional character. I chose the character Bill Cipher from the show "Gravity Falls."

The character in question has many notable motifs to his design and personality, so I had plenty of material to use while conceptualizing the logo. The version with the white stroke did not make it to the final project.

Conceptualizing > Final Versions > Branding Guide
Below are some smaller, additional aspects of this final, including a postcard, poster, and button mockups. I tried to stay within the color palette of reds and blues to keep with the patriotic theme, but also included a muted yellow, since that is the character's signature color, as well as being more visually interesting than if it were just white.
Bill Cipher Political Campaign and Logo
Published:

Bill Cipher Political Campaign and Logo

Published: